Metadata is at the heart of CEDR and good metadata makes a tremendous difference in the success of your videos. It’s important to understand that metadata is the consumer’s primary window into your content. Users typically search for video by type of event, genre, subject, author, producer, actors, and title. You will want robust metadata that includes these elements for each of your videos as well as a written description that will entice users to view your content.

Metadata becomes increasingly important with each video you add to CEDR. As your video count grows, you will rely on metadata to organize, search, and act on your content strategy.